Have you ever thought why you’ll mostly find a startup and business networking events happening at co-working spaces?
Why do you see a bunch of electric rickshaw waiting for their next passenger, when you exit from the metro station?
Why you always notice NGO volunteers raising funds at a crowded marketplace?
It’s all because they understood the right place to deliver their message. For a premium bakery...that place might be a food court in an expensive mall. And for a newbie musical band...it can be the nearest night club. And a for a writing teacher who wants to teach beginners to improve their writing skills, the best place might be her blog.
No matter how well your product/service/art is, if you don’t know your best place to tell your story...you might fail in spreading your idea to the right people.