Water.org is on a mission to provide clean water and sanitation to everyone. According to their website, they have impacted over 25 million life...providing them with safe water and sanitation.
But the journey to this huge number was not easy for them especially when it comes to fundraising. Because people don’t trust charities. Why? As they don’t know whether their contributions are really going towards the bigger cause or been utilized somewhere else.
So, the team decided to show the donors where their every penny went with the help of photos, videos and GPS co-ordinates plus publishing their annual financial reports showing contributors how their donations are making a difference in other’s life.
People who you want to serve will always lack trust in your brand. And to establish that trust, you need to show them (not just tell) how your offering can be valuable to them.