election day...

Finally, the election day here!


The political groups had put in a lot of their efforts to persuade and emotionally connect with people to gain their votes. Some used attack ads to convince opposition party supporters to not to vote, while others were successful to make a tribe of loyal followers with door to door campaigning.


However, one thing is common in all this campaigning scenario: stories.

Stories of hate, stories of work, stories of nationality, stories of new India.


Without stories, it’s not possible to motivate people to go out and vote for them. What’s not!


We’ve seen different strategies implemented by parties in order to make people care enough to vote.


But here’s a catch!


Telling stories to the right audience with the right intentions at the right medium matters the most.

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© 2020 by Harkirat Singh