The most important word in marketing and business is Who.

Your product can’t be for everyone.

Your youtube video can’t be for every youtube watcher.

Your speech can’t connect with everyone.

That song in the top 40 playlists will not be liked by everyone.

Donuts served at nearest street restaurant will not be liked by everyone.

But yes, your speech will connect with someone.

Your product will solve someone’s problem.

Someone will be standing in line, waiting to pay extra for that Donut.

If your product (speech, restaurant, song, course) is for everyone then you’re generic. You’re replaceable.

The truth is you can’t delight everyone. Everyone is a vague term.

Good News: You can delight someone. The question is: Who is that someone?

Who is it for?

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© 2020 by Harkirat Singh