The Internet has given you and me the opportunity to break the line and to create something for a set of people eager to engage with it.
Doesn’t matter if it’s a new product or TEDx speech or next super hit song, every creation is made for someone to care about. That’s why, before creating our art form, we need to answer these three questions (I do this exercise before writing my next piece of the blog):
Why should they care?
Yes, you’ll find it difficult to answer them. I’m with you on that.
But, honestly, by practising this small activity consistently, will help you realize and understand how your art can make a difference in someone’s life!